News & Updates

Color WOW Joins as Sponsor of Gina’s Education Experience Set for June 23-25, Las Vegas PALMS

Sherrie Wilson

(San Diego, CA) (March 15, 2019) Gina’s Education Experience, a three-day interactive beauty convention that focuses on business networking and workshops, will be holding their inaugural event June 23rd-25th 2019 in Las Vegas Nevada at the Palms Resorts and Casino. This three-day event that will attract over one thousand attendees in the beauty industry, is proud to announce Color WOW as one of their elite sponsors for the program.

“We are so honored to be a part of Gina’s Education Experience. She is fiercely dedicated and invested in the salon professional. Her visionary concept to engage salon professionals from across the country is not only inspiring, but empowering,” said Gail Federici, founder of Color WOW.  “The key learning and networking from this experience will not only elevate, but expand their artistry.   At Color Wow, our mission is similar.  We want to elevate the salon professional by providing innovative products and education that arm the stylist with the tools to achieve their goals.”

Color WOW team is set to present on stage, at the event, with their top educators in the Palms famous Pearl Theater. “We couldn’t be happier to have Color WOW on board for Gina’s Education Experience. This is a terrific company and we are thrilled to share their amazing, and unique, line with the Salon Professionals that attend the event,” says beauty expert, Gina Rivera.

Rivera has been a force in the beauty industry, first opening a 250-location salon franchise, and later releasing a high-end tool line that sold out on the Home Shopping Network (HSN). She is also a featured beauty expert who has been frequently featured in national publications such as,, Shape, Modern Salon and several others. Rivera has been a celebrity guest on the Emmy award winning television show EXTRA, and she has been featured in both music videos and commercials. In addition, she oversees an Artistic Team that has participated in events such as the GRAMMYs, the Coachella Music Festival and NBA All Star week.

Gina’s Education Experience combines business and beauty for a three-day multi-media event where beauty’s biggest titans converge on beauty business strategy. The event itself will consist of presentations with beauty expert, and celebrity hair dresser, Gina Rivera. There will be numerous education sessions featuring multiple artists presenting the most cutting trends in the industry.  The event will also be rich with networking events, social functions, an immense vendor village and a concert featuring a surprise headline music artist.  The 2018 event featured surprise headliner, Mark McGrath of Sugar Ray.  Attending Salon Professionals will also have the opportunity to compete in a talent show at the event where the winner will be awarded $10,000.

“Vegas is quickly becoming a mecca for all that is food, entertainment, and now beauty; we are so excited to share all of our business secrets with the attendees, and give them a platform to learn, grow and network with each other, this will be one of the best networking events the beauty industry has seen to date, and we love having Color WOW, a brand with tremendous respect in the industry, on board,” said Rivera.

For more information on the Gina Education Experience and to register for the event, please contact: Anita Sobeck at or call 206.446.8761.

About Gina Rivera, Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest growing salon suite company in the beauty industry. With more than 250 locations nationally, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list four years running. The company now joins the elite Top 25 with the only female President in the group. Additionally, Rivera has developed a high-end line of beauty products and professional styling tools under the By Gina brand. The products have appeared multiple times on the Home Shopping Network selling out with each appearance. As a successful business woman and beauty icon, Rivera has appeared in both commercials and music videos. She has served as a celebrity spokesperson, appeared as a motivational speaker and has been published over 300 times in major, national, and global publications. Originally a hair artist, she has regularly supported events such as the GRAMMYs and the Coachella Music Festival with her International Artistic Team. At the core of her success, Rivera is a hairstylist with a family legacy of 90 years in the industry including 25 Salon Professionals working primarily as hairstylist and barbers. She is now a recognized as a self-made force in the industry and a household name in beauty.