About

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15,000+ Phenix Lifestyle Professionals Worldwide

415+

Locations

33

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Suite Success Starts Here

One of the fastest growing Salon Suite Concepts in the world.

At Phenix Salon Suites we empower Lifestyle Professionals to be their own boss through our low-cost, low-risk business model aimed at eliminating the barriers to entry for salon ownership.

Enjoy month to month agreements, 24/7 access, maternity leave, and free education to elevate your career and so much more at Phenix!

Suites designed specifically for Lifestyle Professionals

The first “Boutique Salon Suite Concept”

Gina Rivera, our founder, brings a unique perspective to Phenix Salon Suites. Having grown up in the salon industry and still working behind the chair, she intimately understands the daily challenges faced by Lifestyle Professionals. From long hours to the holiday rush, Gina’s firsthand experience fuels our commitment to putting you first. We foster a strong family culture and provide comprehensive support, including maternity leave, educational programs, and exclusive resources, all designed to elevate your business.

The icon behind it all

Humble Beginning Rich in Salon History

From sweeping floors in her parents’ salon to leading a global beauty brand, Gina Rivera’s journey is one of passion, resilience, and purpose. With deep roots in the beauty industry, she founded Phenix Salon Suites to empower Lifestyle Professionals to own their businesses. Today, Gina is a household name, celebrated for her advocacy, innovation, and heartfelt commitment to the beauty community.

“Make It Impossible For Your Work To Go Unnoticed.

– Gina Rivera

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