Hairbrained – Build a Prosperous Business by Staying Ahead of the Game by Beauty Expert, Gina Rivera

In the beauty industry things are changing at a high rate of speed. As most of you know, I always emphasize how important it is as Salon Professionals to maintain current technical skills, but I also believe that it’s equally important to stay ahead of the game from a business perspective.

Being complacent is not a habit that will lead you to prosperity. So, make sure you are in tune with the most current information in the industry. Know that there are always ways to make more money and expand your business. When you are knowledgeable of new trends in the business, you are more likely to optimize those opportunities as they arise.

Here are some tips. Social media is a huge platform to market yourself. So, make sure to utilize it and post your work. This can be a terrific and inexpensive way to get the word out about your business and to illustrate your skills. Remember, people love to look at pictures.

Next, do an analysis of your business. Determine where you could add some value. Then, do some research into what is cutting edge and begin to offer those services to your clients. It’s important to offer new items that are different from what you provide on a regular basis. Consider including special conditioning treatments, “How to” classes and quick styling tips for at home. Dressing up the hair with glitter and accessories is also a very popular offering. So brush up on these skills.

Try to target areas of your business that may need to be broadened. More importantly, don’t be afraid to act on an idea that you have. I have met some very talented people that have great ideas but they are too fearful to act on them so they stagnate.

You may feel that you don’t know how to take the next step. Here’s my advice; jump in and go for it! Leave your fear behind because you will never know how something may workout unless you try it. Your idea may just turn out more successful than you ever imagined.