Gina’s Platform | Social Media: How Gina’s Platform Can Help Your Online Presence featuring Phenix Founder and Celebrity Stylist Gina Rivera

Social media has changed the landscape of the beauty, health, and wellness industries. Beauty gurus and influencers fill our feeds with the latest trends and products. Since most people look to social media for advice on what’s hot and what’s not, could your small business reach new consumers there?

Many major outlets seem to think so. When we looked for advice on how to attract more customers using social media, here are a few of the tips we found:

• Business News Daily advises business owners to use social media for customer support by responding to inquiries within 60 minutes of receiving them.
• Forbes recommends posting regularly to increase brand awareness.
• Entrepreneur suggests the use of paid advertising to direct internet traffic to your online store.
• LinkedIn’s guide on content marketing says to keep a calendar of when you will make posts of different kinds to engage your audience in different ways.

Their advice on how to attract clients to your business on social media sounds reasonable enough, but we weren’t satisfied with this. We needed to know – does social media marketing actually work for the health, wellness, and beauty industry? So we consulted expert sources, and we ran the numbers. See our findings here!