Gina’s Platform | When Should You Retouch Your Hair Color and Roots? featuring Phenix Founder and Celebrity Stylist Gina Rivera

There are few things in life that are as confidence-boosting as a dazzling new hair color. When you walk out of the salon, the parking lot becomes your runway, the passersby paparazzi, and your vehicle a limousine.

Alas, it doesn’t take long for your natural hair color to start peeking through your luscious locks. The contrast of your natural roots to your dyed ends creates an entirely new flavor of cool, but if you want to keep that color going strong, it’s important to touch up your roots within the right time frame.

Here’s when science and Gina’s Platform Pros says to touch up your roots for optimally enchanting hair color–read the details here!