As part of Phenix Salon Suites’ “Rise of the Barber” campaign, Bronx barber Chec Pacheco and UK-based barbers José Rui Fernandes and Drey Amaro swapped suites to share techniques, explore each other’s cultures, and highlight the entrepreneurial spirit of barbers around the world.
The exchange brought Fernandes and Amaro to New York City for their first visit, where they collaborated with Pacheco at his Riverdale studio—one of only two barbershops in the 44-suite location.
The trio bonded over their shared dedication to craft, client experience, and business ownership, with Pacheco emphasizing how barbers can influence style and confidence.
The initiative not only elevated their individual practices but also showcased the global unity and passion within the barbering community.
Continue reading at https://www.bxtimes.com/bronx-and-uk-barbers-swap-shops/