The onset of the pandemic was undoubtedly a stressful period for everybody, including indie beauty brand founders, but the stress hasn’t faded since. As we check in with founders, we hear time and time again just how stressful it is right now for them to navigate the beauty industry and broader macro conditions.
To gauge how they’re feeling, in the latest edition of our ongoing series posing questions relevant to indie beauty, we asked founders the following: Is it especially stressful to be a beauty or wellness brand founder right now? What in particular is stressing you out? How are you addressing it or plan to address it?