In a memorable episode of CBS’s Undercover Boss, Gina Rivera, founder and president of Phenix Salon Suites, stepped away from her signature platinum faux hawk and into the persona of “Ashley,” a modestly dressed brunette. Her mission: to gain firsthand insight into the daily experiences of the salon professionals who are the backbone of her company. Disguised and incognito, Gina traveled across the country, working alongside stylists, barbers, and beauty entrepreneurs within Phenix locations. This immersive journey allowed her to witness their challenges and triumphs, deepening her appreciation for their dedication and resilience.
Gina’s undercover experience was both enlightening and emotional. She encountered individuals who, despite facing personal hardships, remained committed to their craft and clients. These interactions reinforced her belief in the importance of supporting lifestyle professionals and affirmed the mission of Phenix Salon Suites: to provide a nurturing environment where beauty professionals can thrive independently.
The episode not only showcased Gina’s genuine commitment to her team but also resonated with audiences nationwide, earning one of the highest Nielsen ratings for the series. It highlighted the transformative power of empathy and the profound impact of recognizing and uplifting those who make a difference every day.